About the Project
apoTV is a digital signage channel by Herba Chemosan AG – the largest pharmaceutical wholesale corporation in Austria. After several successful years, the channel needed a modern and fresh redesign. The program is put together individually and the length and content of single segments were to stay unchanged. The task mainly consisted of three parts. The overall visual concept, animation sequences between the program slots and the layout of the dynamic content slots. As a side quest, I gave the old logo a facelift.
Simple Concept
The idea was quite straight forward. The previous designs – as well as the logo, were based on a circle. This simple geometric form is a very versatile base for the various designs.
The second part was the color coding of the slots. Here I used color combinations with a base hue which described the character of the slot. Attention rising red-orange base for the news slot, a green base for herbal themed slots and so on.
Making Of
During the process, some very neat visuals emerged which I find worthy of sharing with you.
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pizza mizza experience design / concept / art direction / graphic design
Eating with our eyes first
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Eating with our eyes first
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
