Cremesso needed a concept for a creative ad campaign for one of its new coffee machines. The main target audience was men aged between 25 and 45, so the pivotal idea was to convey masculine attributes. The machine features a racing-stripe-like upper part that suggested sports cars, so I came up with some visual metaphors to highlight its awesome design. Because two of the machine’s USPs were a quick heating-up time of 15 seconds and an operating pressure of 19 bar, I came up with the tagline “15 seconds to 19 bar”, which the client really liked.
